The Bug & Bun range was designed as a cohesive scent system that connects product, pet and home through a shared visual identity. Across the range, the packaging maintains consistent brand elements — typography, layout, colour palette and mark usage — creating a strong family feel that translates seamlessly between dog fragrances, home fragrance products and accessories.
Within that system, individual products are differentiated through subtle visual and tonal cues that reflect scent profile, usage and context. Variations in colour, hierarchy and detailing allow each product to stand on its own while remaining unmistakably part of the Bug & Bun world. This approach balances emotional warmth with clarity and restraint, delivering packaging that feels elevated, gift-worthy and scalable — supporting new scents, formats and seasonal releases without compromising brand integrity.
The Bug & Bun range was designed as a cohesive scent system that connects product, pet and home through a shared visual identity. Across the range, the packaging maintains consistent brand elements — typography, layout, colour palette and mark usage — creating a strong family feel that translates seamlessly between dog fragrances, home fragrance products and accessories.
Within that system, individual products are differentiated through subtle visual and tonal cues that reflect scent profile, usage and context. Variations in colour, hierarchy and detailing allow each product to stand on its own while remaining unmistakably part of the Bug & Bun world. This approach balances emotional warmth with clarity and restraint, delivering packaging that feels elevated, gift-worthy and scalable — supporting new scents, formats and seasonal releases without compromising brand integrity.
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(2016-25©)
